Kingdom Collaborative - Chicago-based Digital Content Consultants
new us soccer crest.jpg

U.S. SOCCER REBRAND

Our founder, Kevin Orris, played a significant role in U.S. Soccer's complete rebranding project in February 2016, leading all digital and content executions. Kevin and his team received praise from multiple national outlets, including The New York Times, for unveiling the new look by mailing thousands of fan packs, featuring customized Google Cardboard headsets, instructions to watch an immersive virtual reality video, and a scarf featuring the new crest. The new U.S. Soccer brand includes a new crest, custom typeface, and style guide.

 

U.S. SOCCER REBRAND

 

ABOUT

Our founder, Kevin Orris, played a significant role in U.S. Soccer's complete rebranding project in February 2016, leading all digital and content executions. Kevin and his team received praise from multiple national outlets, including The New York Times, for unveiling the new look by mailing thousands of fan packs, featuring customized Google Cardboard headsets, instructions to watch an immersive virtual reality video, and a scarf featuring the new crest. The new U.S. Soccer brand includes a new crest, custom typeface, and style guide.